92% of American Millennials own a smartphone, and 85% of them have a social media profile. While the share of Millennials who say they use social media has remained largely unchanged since 2012, the shares of Gen Xers, Boomers and Silents who use social media all have increased by at least 10 percentage points during this period. The early adopters of social media and first to wholeheartedly embrace these platforms as a main form of communication. Social media and fast-paced technology is their norm so sites that are slow to load will cause them to bounce at much higher rates, Gen Z is more open to experimentation as well as entrepreneurial with most having a, Millennials compare themselves more to peers and suffer from FOMO culture whereas Gen Z values individuality. Additionally, 54% don't have a Snapchat account, and 39% aren't on Twitter. According to a study by GlobalWeblndex, Millennials are spending about 2 hours and 38 minutes on social media each day. 95% of this generation watches YouTube videos and over half say they cannot live without it. Reaching Millennials With Social Media: New Research by Michelle Krasniak on Social Media Examiner. Millennials are those born in 1980 – 1995. Multi-networking is now the norm. With the way the tides are turning, Instagram may be next. Be proactive on social media. How Millennials And Social Media Changed The World Born between the early 80s and early 2000s, millennials live life online. Summary: Social Media Statistics. #1: Millennials Are Digital Shoppers. Millennials, those individuals born between 1980 and 2000, make up 25% of the world’s population, according to the U.S. Census Bureau’s International Database. Millennials, those born between the early 1980s and early 2000s, now make up about 25% of the US population.They wield a whopping $1.3 trillion annually in buying power (and this number grows year-by-year) and 5 out of 6 millennials connect with companies on social media. 44% check their social media profiles on an hourly basis. In addition to sharing on more private and time-sensitive platforms like Snapchat and Instagram, they also spend a large amount of time-consuming content via YouTube. This makes social data especially interesting to marketers. They’re less likely to follow a brand on social media than Millennials and Gen X-ers, and they’re less likely to engage with a brand online, preferring to observe. Because of their lightning fast attention spans and distrust of ads, focus on attention-grabbing grassroots videos. Facebook also had the highest amount of people who said they used to have an account but have cancelled it. With social media really kicking off in the early noughties, it’s been a constant presence in the lives of most Millennials. Here's What Drives Millennials to Their Favorite Websites Beautiful photos, concise copy & engaged communities are what millennials look for from their favorite websites. M5G 2K8, © Copyright 2020 PostBeyond The study pointed to two distinct reasons: a general lack of interest and, especially in the case of Facebook, a growing concern about their privacy. hbspt.cta.load(4986491, '4c83c64a-90f8-4f60-8133-1b926e7072f6', {}); Lauren is the Inbound Marketing Manager at PostBeyond. When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media. Millennials, those individuals born between 1980 and 2000, make up 25% of the world’s population, according … The good news is that we actually do have the tools available to be successful if we're willing to dig a little deeper. They do use social media to learn about goods, with 85 per cent of Baby Boomers saying they research products and services online. For example: As for why else some in the study don't have a particular social media presence, privacy is a growing concern. While often lumped together as socially and mobility addicted generations there are quite distinct differences between the two. Positive reviews. That’s why user-friendly ecommerce platform s are essential in helping consumers navigate the process. It is estimated that every millennial spends roughly 3.1 hours per day on their mobile phone. formId: "0d21763e-bed2-4671-99ba-acc2b6cb3681" If you do some basic Google searches around "millennial social media usage", you'll see article titles like Instagram overtakes Facebook, YouTube and celebrities as 'most influential social marketing tool' or Survey Finds Teens Prefer Instagram, Twitter, Snapchat for Social Networks. Unlike Millennials, they have never known a world without social media – 44% check their social media profiles on an hourly basis. In it, we illustrate the challenges and rewards advertisers face when creating campaigns for this important group of consumers. Instead of putting Millennials all in one group, you should ask yourself what specific group is most likely to engage with your brand. #1: Millennials Are Digital Shoppers. They're experiencing more of their lives online than any generation before them, particularly through social networks. After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? As consumers, Millennials are both coveted and baffling. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Gen Z respondents were born between January 1995 and December 2002. For Millennials, social media supercedes traditional media, so their newsfeed is their source of news. 1. Millennials and Social Media Use. Gen Zer’s are typically seen as more realistic, independent and private than their predecessors. They have learned from oversharing mistakes of the past and opt for social platforms that are more private and time sensitive. How social media is opening a new generation gap Gen Z disapproves of millennials sharing private data, using emojis and even having email addresses Share on Twitter (opens new window) Instagram. Or there's this survey conducted by the American Press Institute which says that in order to reach a millennial audience, focus on Facebook. The main differences between these generations are how they perceive social media. Take for instance a recent study from Ipsos of more than 1,000 people between the ages of 20 and 35. In a new study, “buy now, pay later” firm Afterpay found that 92% of millennials and 97% of Gen Zers look at social media as a top source to help drive a purchase. According to a study by GlobalWeblndex, Millennials are spending about 2 hours and 38 minutes on social media each day. Social media has always been of interest to Millennials and Generation Z. Because of this early adoption, social media is relevant to both their personal and professional lives. Infographic: The Social Habits of Millennials. It could then be tempting for brands to take these statistics and just start throwing emojis at Millennials and devising an entire marketing strategy around Snapchat in the hope that they can attract this large consumer group. Today, millennials’ social media usage has a direct effect on brand visibility, awareness, and conversion rates because they are overwhelmingly relying on social media for their wants and needs. Generation Z does not use social media to show off but rather as a place to be entertained. They tend to believe what their peers say and turn to social media to seek validation. … A recent Nielsen report has found that the heavy social media user group isn’t Millennials. While Gen Z does communicate on social it’s usually done through private and expiring posts. Millennials make approximately 54% of purchases online, in contrast to other generations. U.S. Millennials daily social media usage 2015, by ethnicity Millennial moms in Canada: increased social network usage 2014 Social networks ranked by active use among millennials in the UK 2013-2014 Similarly, the vast majority of Millennials (86%) say they use social media, compared with smaller shares among older generations. In our recent survey on social media use, we found that Millennials are spending a self-reported five hours a day on social platforms, and Gen Z is spending closer to six. Generation Zers (ages 13-17) and millennials (ages 18-34) use social media more often than older generations, but even younger generations’ social media habits differ. Multi-networking is now the norm. Far surpassing the adoption rate of any other generation. 59% of millennials said their favorite websites use amazing graphics More than ¾ have admitted either being influenced or purchasing products based on the Instagram they follow (both friends and influencers). Toronto, ON Even how Millennials consume entertainment has changed, with 28% of respondents aged 18 to 34 watching original programming within 3 days after airing, mostly on their laptops or mobile devices. Your social media accounts are likely tempting you to spend money, according to a recent survey. We also see that within the 'Millennial' group, there's a pretty wide range of ways in which different users interact with each network. Because of millennials heavy usage of social media, digital marketing is one of the best ways for marketers to communicate with them (Okazaki et al, 2007). "As the most prevalent and mature social network, the company is probably under the most pressure from various interest groups to do this, but it seems to indicate a deeper level of commitment to explaining and addressing how Facebook approaches privacy.". She and other observers concluded that Millennials, who use both social media and the internet more frequently than their elders, are making themselves lonely in … Create A Strong Presence On Social Media. Because of millennials heavy usage of social media, digital marketing is one of the best ways for marketers to communicate with them (Okazaki et al, 2007). Although more than three-fourths of Generation Zers (77%) and millennials (79%) use social media multiple times per day, Generation Zers tend to spend more time on fewer platforms, while millennials tend to use a more … They have had access to the internet and social media platforms since day one and are the true digital natives. Millennials vs Generation Z on Social Media Millennials. Subscribe to Social Media Today to get the must-read news & insights in your inbox. Millennials, also known as Generation Y (or simply Gen Y), are the demographic cohort following Generation X and preceding Generation Z.Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted defining range for the generation. Millennials are those born in 1980 – 1995. 3. The most common response from millennials—32.1% of our respondents—was that they’d never made a purchase based on social media and the second most common—29.6%—had made two to five purchases in the past month. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. Described as optimistic, collative and digital pioneers, Millennials love to put their lives (both personal and professional) on display. Marketing to this generation is all about engaging with them on their level. While Millennial teenagers used social media to update their … In fact, 72% of them report buying fashion and beauty products based on … They like to establish an emotional connection with the… Gen X, on the other hand, are more likely to be using tablets. However, it’s mostly Millennials who watch and respond to online adds (, Attention spans have shrunk again, with a, Millennials are more price conscious than GenZ, but also more brand loyal, GenZ (along with the higher price tag) also have higher expectations and their brand loyalty can waver. It shows that you care about engaging in conversation beyond the product. However, each has found solace in different platforms and usage methods. When looking at recent statistics, we see that 90% of Millennials are using smartphones, 93% are accessing the internet, and 53% own tablets. They wield a whopping $1.3 trillion annually in buying power (and this number grows year-by-year) and 5 out of 6 millennials connect with companies on social media. Because of their progressive characteristics, millennials consume more digital media than any other generation. Millennials are obsessed with social media. Millennials are more wary of making purchases based on social media than their Gen Z counterparts, and more wary of social media purchases than email-based purchases. Both of these platforms are visited multiple times a day to scroll through their feeds, share content or even purchase products. YouTube Will Now Remove Videos Alleging Voter Fraud in the 2020 US Election, WhatsApp Adds New Chat Backgrounds, Including Dark Mode Specific Designs, Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development. We know our market, and the creatives are written by our witty in-house staff that understand #thestruggleisreal for social media managers. Beautiful photos, concise copy & engaged communities are what millennials look for from their favorite websites. Recently, my entire class of undergraduates told me they don’t post on social media anymore. ‘Millennials need to recognise the limits of social media in providing genuine relationships and preventing loneliness.’ Photograph: Bonninstudio/Westend61 GmbH Tue 8 Oct 2019 08.00 EDT Millennials and Gen Zs are disillusioned. This means leveraging their peers and celebrity influencers to carry your brand messages as most are must less trusting of big companies. Younger … When tested against mainstream stars, social media stars hold their own in terms of celebrity status. Millennials are all about smartphones and social media, so being able to connect and engage with them is critical to the success of your social media strategy. 2021 and Beyond: What is in Store for Retail? Millennials And Social Media Marketing. The important thing for marketers to remember is that it needs to be done in the right way (Smith, 2012). Millennials, unlike any other generation that has come before them, have embraced social media. Even more impressive than Millennial presence on social media is Millennial engagement behavior on social. They are just starting to enter and disrupt the workforce, but by 2020 they will represent the largest group of consumers worldwide. Social Media – the Local TV for the Next Generation? Millennials are those born between 1980 to 1995. Younger generations differed in their opinions. They’re not spending this on just one platform, as the typical Millennial Internet user having an average of over 9 social media accounts. This is particularly important if you're looking to advertise on Facebook, as almost half of those who aren't on Facebook said this was the main reason. Millennials seem to have shifted the buying journey away from this type of research and rely on more casual recommendations from friends and influencers on social media. 65% of Millennials would buy a product recommended by a friend on social media, compared to just 40% of Baby Boomers. And their social media use has been changed. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. Most Millennials were still in school when they started to get social accounts so they look at social media as a place where both their personal and professional lives can flourish. Millennials audiences (and, frankly, all demographics) overwhelmingly rely on Facebook for their social media needs. The report found that 27% of Millennials use Facebook less than once a week, and 11% don't even have an account. Many younger generations love platforms like Instagram for its lack of content and text. Facebook also had the highest amount of people who said they used to have an account but have cancelled, The good news is that you've already taken one of the biggest steps: learning about this demographic. Social media is their source for news, entertainment, and communication. This makes social data especially interesting to marketers. In fact, U.S millennials spend over three hours a day engaging in social networking (Statista, 2014). Millenials and Social Media - Presentation 1. But how Millennials are using social media, and how you define a millennial, is a much more nuanced discussion than what a lot of these statistics say on the surface. In an effort to help marketers understand the Millennials vs Gen Z mindset in 2020, we put together the following infographic that breaks down and compares their social media usage. Being earlier adopters was not without its pitfalls – while they are social media proficient they were also the first generation to learn that what they post lasts forever and can have far-reaching consequences. The good news is that you've already taken one of the biggest steps: learning about this demographic. Why do Millennials turn away from some of these platforms? Because of this, social media has progressed beyond social networking. Here are our predictions for the year ahead. When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the Millennial generation. The social medium they gravitate towards the most is Facebook with Instagram coming in at a close second (and is more popular with younger Millennials). Millennials and Gen Z are finding their voices and using their social media platforms to enact change, spearhead knowledge and hold people accountable. Why do Millennials turn away from some of these platforms? They tend to follow their friends’ social media posts more closely than other generations. They’re not particularly satisfied with their lives, their financial situations, their jobs, government and business leaders, social media, or the way their data is used. One reason for this is that the dominant narratives advanced by media, brands, and the public at large are still too simplistic. Social media plays a key role in how 90% of Millennials interact with others and process information. Knowing which platforms, messages and visuals they prefer goes a long way to help capture their attention on social media. Millennials included in the study were born between January 1983 and December 1994. The early adopters of social media and first to wholeheartedly... Generation Z. This applies to gender and age, but also things like if they are parents and what income bracket they fall into. Get access to our latest and greatest content on employee advocacy! Here's What Drives Millennials to Their Favorite Websites. The biggest lesson that we can take away from these surveys is that your specific audience has to dictate your marketing efforts and that rules and that relying on a blanket strategy for such a nuanced demographic is a doomed strategy. Generational, racial, ethnic, and gender differences in news engagement and social media use are examined and so is the historic presidential election that the oldest and youngest Millennials experienced. The overall sample size of 27,500 represents the largest survey of millennials and Gen Zs completed in the nine years Deloitte Global has published this report.