Unrepentant retail and consumer obsessive, Ted Zittell, is an internationally renowned consultant to market leaders on branding and communications, strategy, retail, and design. Operating at the highest levels of international commerce, his skills have been called upon by some of the world’s biggest companies, including Walmart, Tesco, Kroger, Sainsbury’s, Wawa Convenience, P&G, and Nestlé. Ted’s highly sought-after expertise lies in interpreting trends and turning them into successful action. His perception-shifting and entertaining analysis will show you how to make trends your friend, and could be one of the most valuable and transformational lessons you’ll experience.
Ted Zittell specializes in the development of consumer experience and retailing branding strategies. A senior partner in the Toronto-based Watt Design Group for 17 years, he developed and executed segmentation, brand and communications strategies at leading retailers, consumer product and service clients around the globe.
As president and managing director of Cott Corporation’s Retail Brands International, he led the creation and launch of dozens of premium retailer brand programs world-wide.
His other roles include senior consultant for McMillan Doolittle LLP, a leading Chicago-based retail and consumer experience agency.
Ted is also an advisor for US private equity and investment funds in the food and beverage sectors, while his recent executive-level engagements include work for Walmart, Kroger, CVS Pharmacy, P&G, Nestlé, Loblaws, Sainsbury’s and Tesco.