It’s no exaggeration to say founder and CEO of Freshii, Matthew Corrin, is one of the world’s most exciting entrepreneurs. A recipient of multiple major awards and accolades, Matthew has gone from business star to a North American household name, featuring on hit shows Undercover Boss and even as a dragon on the CBC version of Dragons Den. Launching his first business Freshii while a fashion designer with iconic fashion house Oscar de la Renta, Matthew’s idea for healthy fast food has spearheaded a revolution in the sector around the world. Revealing the secrets of his company’s success and fresh approach to the quickly evolving food market, Matthew is sure to help you see far beyond the curve.
While working in New York City for fashion designer Oscar de la Renta, Matthew Corrin was inspired by “mom-and-pop” delis with fresh food but lackluster branding & service. He sought to “add magic to the fresh food business” and brand the commodity of fresh food not unlike Starbucks branded the coffee bean.
In 2005, he founded Freshii.
The Idea was to create a model that was scalable, branded and would improve the way people eat around the world. His mission is to help citizens of the world live better by making healthy food convenient and affordable.
Matthew was a winner of the coveted Ernst & Young Entrepreneur of the Year award, and featured in Canada’s Top 40 under 40, Inc. Magazine’s Top 30 under 30, and was a Canadian Association of Foodservice Professionals Restaurateur of the Year winner.
His first store opened to large queues and ran out of food on the first day before the end of lunch. Corrin’s vision of fast, customisable fresh food inspired Freshii’s reputation for healthy, environmentally-sustainable meals and snacks served quickly in a cool, clean setting for breakfast, lunch, dinner and snacks.
In 2016, the company opened an average of 3.5 new stores per week and reached a total of 220 stores in 20 countries. Rapid expansion has also been seen in Latin America, with Colombia serving as the base of operations.
Freshii has almost 300 locations in North America, South America and Europe while receiving over 4,000 franchise applications per year