Brian Donaldson has had an eye firmly on the future since joining Maxol as an honours business graduate in the 1980s. An accelerated rise through the ranks followed, culminating with Brian earning the position of CEO in 2016. Since then, he has galvanised the company with a refreshed, meticulously researched, and evidence-based approach, typified by an embrace of the latest innovations, and the introduction of a suite of high-spec solutions which have put the well-known and award-winning Irish firm top of mind throughout the industry. Brian will be taking delegates through the story of this iconic family-owned company, its evolving retail strategy, and what he believes the future of convenience and forecourt retail will look like.
Chief Executive Officer of The Maxol Group, Brian is an honours business graduate of the University of Bradford, and has worked for the Group since 1986.
Previous to his appointment as CEO, Brian was responsible for developing the group’s extensive retail network. His role included maximising non fuel income streams, establishing food partner alliances with Mace and Spar, and coordinating the group’s marketing, sponsorship and PR activities throughout Ireland.
Brian led Maxol’s successful rebrand, which included rolling out the new brand identity across its network of 227 service stations by the end of 2014. Founding director and member of the Northern Ireland Oil Federation, Brian has also worked closely with the Irish Petrol Retailers Association on improving the image of the oil distributor market and lobbied local politicians both in Dublin and Westminster on fuel duty, tax and planning.
He is a former Chairman of PLATO Belfast, a voluntary body of blue chip companies which provides top executives assistance in mentoring SME’s on specific business requirements and is currently a member of CBI Council in Northern Ireland, a Director of ECR Ireland and a Board member of Retail Ireland.